Childhaven is pleased to announce the launch of a new brand identity to increase public awareness and support of its early childhood trauma treatment program. The rebrand comes as the organization is pursuing new ways to dramatically increase its impact.
“After 31 years with the same logo, and with a new forward thinking vision for our agency, we knew it was the perfect time to sharpen our look and bolster our messaging,” said Maria Chavez Wilcox, Childhaven President and CEO. “Our new branding will better support our ambitious strategic plan, and it reflects the life-changing transformations happening at Childhaven every day. Our hope is that more people will join us in stopping the vicious cycle of abuse and neglect locally and nationally.”
Changes include an eye-catching logo, streamlined mission statement, and updated marketing materials. Connecting each asset are the vibrant new color scheme and Childhaven logo, which features a “C” stylized to look almost like a complete circle, interrupted by the Childhaven name.
WONGDOODY, an independently owned, full-service advertising agency with offices in Seattle and Los Angeles, created the new branding and delivered the project pro-bono.
Childhaven partner Top Pot Doughnuts will be helping publicize the new branding and mission during April, which is national Child Abuse Prevention Month, with a special doughnut capturing the new color scheme in icing and sprinkles. And proceeds from the Top Pot Doughnut Dash 5K & Kids Dash on Sunday, April 24 at Greenlake will benefit Childhaven.
Our Mission Statement
Childhaven heals children and families to stop the cycle of abuse and neglect. The new streamlined mission statement speaks right to the heart of the work our generous donors make possible.
Caring for vulnerable children and families has been our focus since 1909, and we promise that will never change. We are updating our look and communicating differently so that more people understand what Childhaven actually does and the impact we make.
Our Future Plans
First up for Childhaven’s expansion plans include creating a family crisis resource center to serve the Seattle area. The organization is also in the process of securing funding so its home visitation program can grow to include more frequent visits for more families. Additionally, Childhaven is conducting a feasibility assessment on how to implement a national therapeutic trauma-informed training institute for early childhood care providers.